TQF-HE LEVEL 5 ( ASSOCIATE`S DEGREE, SHORT CYCLE) DESCRIPTORS
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TQF-HE LEVEL 5 NARROW FIELD (NF) DESCRIPTORS
TA:34 - BUSİNESS AND ADMİNİSTRATİON
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PROGRAM ÖĞRENME ÇIKTILARI |
Knowledge
(Described as Theoritical and/or Factual Knowledge.)
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1) Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
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1) Has a basic level of knowledge in the field.
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1) Explain the basic, theoretical and practical information in the field of Public Relations and Publicity.
1.1) Analyze the new concepts of the developing and changing world
1.2) Recognizes the communication instruments belonging to the field.
1.3) To relation between the signified and signifier showed through semantics.
1.4) Knows the public relations campaign processes.
1.5) Explain the compliance relationship of the activity with the campaign.
1.6) Understands the importance of press relations.
2) Knows the communication studies according to the rules and practices of Public Relations and Publicity.
2.1) Determines the changing needs of the society, the expectations and uses them in the project.
2.2) Manages the formation of corporate identity, change and the areas it affects.
2.3) Performs message generation suitable for the intended purpose.
2.4) Supports turnover growth with new market creation, launch and relaunching activities.
2.5) Prepares social responsibility studies according to the area where healthy communication is needed.
2.6) Creates a press release by mastering the language of the Corporation.
3) Identify the communication tools appropriate for Public Relations and Publicity.
3.1) Uses mass media to deliver the message to the right audience.
3.2) Knows the effect of art fields in communication studies.
3.3) Knows the message value and effect of the photo.
3.4) Recognize the differences of propaganda, advertising and public relations tools.
3.5) Takes part in representation areas such as press spokesperson and corporate spokesperson.
3.6) Makes planning compatible with media budget.
3.7) Uses the necessary information to measure the impact of communication.
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Skills
(Describe as Cognitive and/or Practical Skills.)
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1) Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level.
2) Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field.
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1) Has the ability to use the knowledge gained in the field of business administration and management in decision, practice and behavior
2) Has the ability to analyze, interpret and evaluate information related to the field
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4) Applies the theoretical knowledge learned in business life for a semester.
4.1) Experiences all processes in business life.
4.2) Takes part in activities related to the field of education in a business operating in the field.
4.3) Questions the application with theoretical knowledge.
4.4) Compiles the knowledge and experience gained in the field
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Competences
(Described as "Ability of the learner to apply knowledge and skills autonomously with responsibility", "Learning to learn"," Communication and social" and "Field specific" competences.)
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1) Conduct studies at basic level within the field independently.
2) Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field.
3) Conduct activities towards the development of subordinates within a project.
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1) Fulfills duties and responsibilities
2) Takes responsibility as a team member for problems, which are encountered in practice or unpredictable.
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5) Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.
5.1) Acquires competency of analyzing and solving the problems.
5.2) Has awareness for ethical and social responsibility.
5.3) Takes responsibility as a team member in works and operations of his/her field.
5.4) Is aware of written, verbal communication and interaction.
5.5) Follows the developments of advanced technology and digital transformation.
5.6) Acquires the awareness for lifelong learning.
5.7) Has awareness about citizenship competency.
5.8) Evaluates the developments of his/her field with the understanding of an entrepreneu
5.9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).
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1) Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs.
2) Direct the education received to a higher education level in the same field or to an occupation in the same level.
3) Gain awareness of lifelong learning.
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1) Critically evaluates the acquired knowledge and skills.
2) Demonstrates understanding the continuity of learning requirements.
3) Open to participate programs intended to the continuity of learning requirements
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5) Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.
5.1) Acquires competency of analyzing and solving the problems.
5.2) Has awareness for ethical and social responsibility.
5.3) Takes responsibility as a team member in works and operations of his/her field.
5.4) Is aware of written, verbal communication and interaction.
5.5) Follows the developments of advanced technology and digital transformation.
5.6) Acquires the awareness for lifelong learning.
5.7) Has awareness about citizenship competency.
5.8) Evaluates the developments of his/her field with the understanding of an entrepreneu
5.9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).
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1) Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
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1) Behaves in accordance with Organization / Institution, business and social ethical values.
2) Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, and environmental protection, occupational health and safety.
3) Open to change and innovation.
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5) Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.
5.1) Acquires competency of analyzing and solving the problems.
5.2) Has awareness for ethical and social responsibility.
5.3) Takes responsibility as a team member in works and operations of his/her field.
5.4) Is aware of written, verbal communication and interaction.
5.5) Follows the developments of advanced technology and digital transformation.
5.6) Acquires the awareness for lifelong learning.
5.7) Has awareness about citizenship competency.
5.8) Evaluates the developments of his/her field with the understanding of an entrepreneu
5.9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).
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1) Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication.
2) Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals.
3) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level.
4) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge.
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1) Transfers the thoughts and suggestions at the level of knowledge and skills acquired in the field to the related people in writing and verbally.
2) Prone to help colleagues
3) Have foreign language knowledge at the general level of European Language Portfolio A2 (at least enough to follow the information in the field and communicate with colleagues).
4) Uses information and communication technologies together with at least at the European Computer Usage License Basic Level computer software required by the field.
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5) Acquires the competencies defined as the institutional outcomes of Beykoz University on the basic level, inline with the expectations of business world and the society.
5.1) Acquires competency of analyzing and solving the problems.
5.2) Has awareness for ethical and social responsibility.
5.3) Takes responsibility as a team member in works and operations of his/her field.
5.4) Is aware of written, verbal communication and interaction.
5.5) Follows the developments of advanced technology and digital transformation.
5.6) Acquires the awareness for lifelong learning.
5.7) Has awareness about citizenship competency.
5.8) Evaluates the developments of his/her field with the understanding of an entrepreneu
5.9) Acquires communication in a Foreign Language (English) competence defined on the level of at least A2 in European Language Portfolio. (In programs whose medium of instruction is English, on the level of B1).
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